Tri-D Dynamics

As a Marketing Consultant at Tri-D Dynamics, I started by building a landing page for their idea utilizing the existing branding. As the company matured out of an accelerator in San Francisco, with input from the founders, I created a needed new logo, brand and marketing materials. Through their continued growth and outreach to investors and potential customers, my role was to capture the evolving message through website iterations and various design collateral to show how the product would look including putting together investor decks and technical decks.

Logo Design
Tri-D Dynamics was evolving from building rocket engines to a cold spray additive manufacturing company, with the resolve to embed sensors within metals. To make the brand align with the embedded sensor vision, I chose a color palette that was fitting of a futuristic and environment first type of company. Something friendly and futuristic in the blue, sustainable in the off-white, and deep industrial in the black
When
May 2019
Who
Deepak Atyum, Alexander Finch, Jesse Lang
Brand Colors
Primary Colors
Secondary Colors
Tri-D Dynamics was evolving from building rocket engines to a cold spray additive manufacturing company, with the resolve to embed sensors within metals. To make the brand align with the embedded sensor vision, I chose a color palette that was fitting of a futuristic and environment first type of company. Something friendly and futuristic in the blue, sustainable in the off-white, and deep industrial in the black
Investor Deck
To retain investors, they have to not only believe in your vision but also that you are capable of achieving that vision in the timeline set. In working with Tri-D Dynamics, they already had the vision and the tenacity to make it work. My role in the investor deck was to structure it so it told a story, make creatives that align with the brand, and make content that build the case that Try-D WILL make the smart-pipe happen. As the deck itself is immense and overarching, the below is a sample of slides. Full deck provided upon request.
Tri-D Website
With the co-founders vision of having an animation that showed how futuristic Tri-D is, I utilized Cinema 4D to create something simple that highlighted the pipe as having embedded electronics. Since the company is in its early seed stage, the amount of information we were able to share is limited. To cope for that, the only pages included is the home page, to tease prospective clients and investors, and the how-its-done page, meant to give perusers an idea of what Tri-D is capable of beyond the Oil and Gas Industry.
Social Posts
As a hardware B2B company, social posts were made to be in-depth. This built rapport between those who were tuning in interested in the start-up from an investor prospective, and those who were reading from a customer one. Newsletters like those below went to both as their measure of Tri-Dynamics health. As well as our building anticipation for a coming technology.
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